Marketing agencies in Toronto have surely noticed certain trends in digital marketing of late. As connectivity shifts from desktop to laptop to tablet and mobile, customer interaction is becoming not just a thing, but the big thing. Social media penetration is at an all-time high at 28% penetration globally. Locally, this means that Social Media Agency figures in Toronto must focus on the users of these media outlets if they want the dollars that mobile internet traffic brings. There has been a lot of attention on trends connected to buying and other internet traffic. There’s a lot to assess, and it’s all changing rapidly, but experts in the field of digital marketing have isolated a few trends that they believe will be with us for some time:

Mobile Users Drive the Market

At one time, it was rare to see web sites that were mobile-friendly. That has changed drastically. Consumers who buy online spend a lot of time on the internet, but they are on the move while they’re doing it. Responsive web design is a two-edged sword: without it, you are cut off from potential clients who don’t want to be tied to a desktop computer, but with it, you eliminate the barrier between your business and smart phone and tablet users, who now account for about 87% of connectivity devices that are sold currently. Mobile app design and sales are booming, and will likely continue to do so. The good news is that it is not necessary to maintain two websites to reach both desktop and mobile users. A good responsive web design will pull from one code base and one set of content without incurring extra expense.

Readers Want Quality Content

Your or SEO agency in Toronto needs to pay close attention to the content of your web site. Loading filler copy with keywords isn’t enough to get you an audience anymore. With advances such as the Hummingbird algorithm, attention is being paid not only to text, but to context – nuances in speech patterns, and their browsing and interaction habits – to make content relevant to visitors to your site. A low page ranking or a high number of links that are determined to be spam will cost your web site visibility on Google and other leading search engines. You need to pay attention to the quality of your content, because if you don’t, the bots will. This, incidentally, has led to a huge uptick in the number of content mills – that is, web sites that pay writers to crank out articles and other pieces for hire. Anything that someone wants written can be crowdsourced fairly inexpensively.

Learn to Love Social Media

Diversity across social media outlets is also here to stay. Consumers aren’t just on the biggest two or three social media platforms anymore. The 15-19 age bracket manages to spend at least three hours daily spread across sites such as Pinteres, LinkedIn, Facebook, Instagram, Vine, Google+, Twitter, YouTube and others. Many have accounts on upwards of half a dozen networks at any given time. If you hope to capture their time and attention (and ultimately, their wallets), you need to be right there with them. Not only is setting up accounts on social media vital, but they need to be fed regularly. Putting out fresh news about your business, conversation prompts, questions, and so on will keep your business in front of your customers. If you find this idea a bit overwhelming, you’re not alone. Consider asking a college student to intern as your resident social media guru.

This brief overview of industry trends and predictions should help you to map your digital marketing strategy for the coming year if you want to give your Toronto Digital Marketing Agency a leg up on your competition.

Quality SEO — Search Engine Optimization, is vital for success in the world of online business. Toronto Digital Marketing Agency can help you and your business use the power of digital marketing to achieve success. Getting it right will not only boost revenue but will also result in the most cost effective marketing program possible.

SEO Tips:

  • Ensure that your marketing is focused on the right keywords.
    Some marketing agencies neglect this vital step or simply make use of the most popular keywords without properly assessing the relevance of those keywords. In order to have effective SEO the keywords must be highly relevant to the service or product being promoted.
  • Always put the customer first when designing content.
    Write in a natural and informative manner rather than purely to promote your product or service. Use internal linking so that all important content can be accessed from your home page and the pages are easy to jump between.
  • Long tail keywords can be used to increase traffic flow.
    This involves assessing keywords which are highly relevant for a niche but involve two or three words rather than one. Applying this technique allows you to gain a large share of a smaller market easily rather than a small share of a large market wit a lot of difficulty and potentially expense also.

    A greater variety of keywords is also preferable to the overuse of a small number. Keyword spamming can be picked up by the Google algorithm and ultimately count against the site in search engine rankings. The more relevant and useful a site is to the projected users or customers then the more successful it will be.As one of the premier marketing agencies in Toronto we can be relied upon to craft the best approach and use of keywords for your business.

  • Make good use of social media.
    Just as the positioning of keywords on a webpage affects SEO so too does the positioning of keywords and phrases within the context of a network of social media accounts. It is important to have accounts on the sites where your projected customer base is located and to post news, pictures or information of interest to them.

    To take this a step further digital marketing campaign can target individuals with a lot of popularity within the proposed customer base and aim to get them interested in the product or service. For example if a known fashion blogger promotes a website to their followers this results in traffic flow but it also enhances search engine rankings. High quality back links of this nature are far more effective than numerous links from vaguely similar sites.

    In order to merit being linked to and individuals with various high SNP (social networking potential) writing, tweeting or face book posting about your product or service you need dynamic website content. Even f you have a great response from people this wave will eventually taper off and your search engine rankings will dip as it is considered to be less useful. Of course different forms of dynamic content exist, the most simple being a blog which can be update regularly. New products and regular offers are another good way to keep site content fresh and search engine rankings healthy.

  • Pay attention to details such as naming images.
    A good SEO tip is not to miss an opportunity to fine tune the process. Images uploaded to the site or blog should be titled in line with already established keywords using the alt tag. Consider using image hot linking if adequate bandwidth is available to increase the search engine rankings of the images themselves. Significant traffic can be achieved through image searches.

These tips about SEO on a site and carrying the principals through to digital marketing on social media are a grounding in making your site or business achieve the visibility it deserves. Implement and build on these steps and you will be well on the way to success.

It can be tough for you to be frugal to save money, but working on finances isn’t that difficult actually. It’s just a matter of being more informed about where money goes and what you have coming in. You will get to know a few guidelines here to make you a lot better at saving money.

The difficult thing about finance is that it has to be something you turn into a positive habit. You can check out Canadian Personal Finance Blogs to help you get tips. For example, if you wish to utilize anything like a savings account, you cannot just set one up and expect yourself to save money. You need to be able to make a plan every day to be smarter about money, and every time you make money it needs to have a portion of it put back when possible. The more you start to put money back, the better your experience is going to be.

When you’re trying to work on being frugal, start with what you eat. You cannot expect to just eat whatever you want and save money, because a lot of foods that are pretty much terrible for you are not cost effective. There are a lot of people that go to the store hungry, stock up on whatever they feel like eating, and then find out at the check stand they went over budget. Don’t do this, create a list at home and figure out meals for each day. Don’t go hungry, and don’t go with your children if you have them and cannot say no to what they want.

A bank account is a must so you don’t have to save your money in a safe or somewhere it can get stolen. Money is safer in a bank, but only if you’re willing to store it and not keep withdrawing it for nonsensical reasons. For instance, if you were to put money in the bank and then overdraft because you keep buying tiny items, and extra cents over your balance may end up costing you a fee that’s ridiculous and will get your bank account closed if you don’t pay it. There are also a lot of the best Canadian Credit Cards out there that offer better fees than bank overdrafts.

Don’t take out payday loans, or even overdraft your bank on purpose as a loan. If anything, the best Canadian credit card you can find is a better deal. The issue here is that with high interest, it will become difficult to come out from under the repayments. It’s smart to save a little back so that you can have a good amount of cash to fall back on if need be instead of getting loans out. Borrow from a friend or family member if you must, but don’t get stuck getting loans every time you get paid or it could end badly for you and get you stuck in a rut of repaying loans and taking them out again. You can also get Canadian prepaid credit cards to try since they don’t require you to pay tons of interest.

The great thing about having excess savings and learning about your finance options is that you can do more with your life later on. You can work with the best Canadian credit cards for travel or do anything you’d like with your life when you’re financially stable. Some people just spend all they have quickly and never get to live at a higher standard. The earlier you start making changes, the quicker things will become better for you.

All business owners, CEOs, supervisors and managers know that operating a business is not an easy thing to do. There are so many different facets to running a business and most owners cannot keep up with everything that is happening. However, there are some key functions and concepts that business owners and operators must utilize if they are going to be successful. Here are general business principles and concepts that can be used to make a business more efficient and profitable.


Money to business is like blood to the body; without this critical element a business will ultimately die. Most business owners and managers already know that the vast majority of businesses close because they lack enough income to keep their doors open. Generating sales is the only way that a business is going to stay afloat; but if a business fails to earn a decent profit off of their sales they are going to struggle to pay their employees and to pay their bills. Setting up a savings account can help a business to stay afloat during time periods when sales are low. It can also help a business out when they have to be frugal with their operational cost. A business should set aside at least 10% of their revenues each earnings period. This money is going to come in handy when a business is experiencing slow growth or is not making any sales at all.

Business owners in Canada should be cautious about using their personal finances for their business. However, if an owner decides on this course of action; the best Canadian credit card they can use for this purpose is the type that can be connected to a business account. The best Canadian credit cards for business account purposes include American Express business cards, MasterCard business cards and Scotia bank related business credit cards. By the way, many Canadian financial institutions provide business cards for owners and companies.


Let’s face it, many businesses waste a lot of time, doing a lot of things that really does not matter to their bottom line. Employees have a tendency to goof around on the job, managers focus on trivial matters and owners are often more concerned about their status than their profits. The point is that businesses should focus on different ways to stream line their operational processes and to actively find new ways to connect with consumers. They should also discover different methods for selling their products and services. Remember, inefficient business practices costs organizations thousands of dollars each year. Do not waste your money, time or opportunity by being unproductive and inefficient.


Sooner or later most businesses will need extra money to keep up with sales or to expand their operations. Financing is the primary way that a business is able to raise capital. According to most Canadian personal finance blogs, a business must have a good credit history and collateral to be able to take out a loan. Other types of financing options such as crowd funding can also be used for this purpose. Grants, venture capitalism and angel investors are other ways for businesses to finance their organizations. Regardless of the method that a business uses to finance their enterprise, they will need to have a good business plan in place and well documented financial information. Investors will use these business documents to figure out if a business is a worthwhile investment or not.

Business owners should also consider using the best Canadian travel credit card and Canadian prepaid credit cards as part of their financial mix. The reason being is that if a business owner does a lot of traveling they can use their travel credit card to keep track of expenses and they can also use the prepaid card as a petty cash fund for minor purchases. This way they will not have to tap into their revenue for minor expenses. These general business concepts will help any organization to improve their position in the market and to increase their sales and revenue.